Use Cases of Direct Mail Automation Software
- laraarcherwork
- Dec 29, 2023
- 1 min read
Although it’s common to think that direct mail is going extinct due to digital ad campaigns, it still accounts for $38.5 billion a year in advertising budgets. Direct mail printing and mailing services enable organizations to reach audiences that may not be responsive to online marketing methods.
Small- and medium-sized businesses can benefit from direct mail automation by streamlining the process of creating, printing, and mailing their printed materials to reach potential customers and clients. This saves time and money while also improving scalability.
In addition, leveraging direct mail printing automation can improve customer experience. A centralized system that automatically sends marketing material to the right person can reduce errors and increase effectiveness. The best direct mail automation software is synchronized with your CRM or marketing platform and can fetch addresses, bundle labels, and print personalized pieces to each member of your audience.
Triggered direct mail campaigns are another innovative way to leverage direct mail printing and mailing automation software. These campaigns run automatically through your CRM and Marketing Automation platform, detecting when members of your target audience interact with you across any channel and immediately sending them an offline personalized response – just like a retargeting email.
A dependable direct mail solution can help you build new mailing lists, standardize and verify data, and kick out bad addresses while reducing processing times. Look for a service that scours all addresses against USPS databases, automates billing and statement delivery, and has a nationwide network of high speed print and mail partners to deliver results at scale.
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